Sábado, Julho 22, 2006

Vem aí o Zune, da Microsoft

Passados os desmentidos, a Microsoft anunciou ontem, 21/07, o lançamento de seu tocador mp3, que já foi considerado como um iPod killer (assassino do iPod). O novo rebento da Microsoft foi batizado pela empresa com o nome de Zune e, segundo a MS, trata-se de "uma família de produtos em hardware e software" que "agregará tecnologia e comunidade para permitir que clientes explorem e descubram músicas juntos".
Como a MS diz que o produto faz parte de um novo projeto de música e entretenimento, será que em futuro próximo será incorporado vídeo ao novo gadget?
A agência de notícias Reuters entrevistou pessoas envolvidas com o projeto e segundo as mesmas a MS já discutiu, com representantes da indústria fonográfica, seus planos, já tendo mesmo feito demonstrações de um novo sistema de vendas de músicas, que seria apresentado com novidades em relação ao iTunes.
No entanto, especialistas no assunto dizem que a Microsoft terá um caminho bastante difícil a percorrer, pois o iPod detém uma fatia de 50% do mercado de tocadores de música digital, enquanto a iTunes, a loja de música digital da Apple, tem uma participação de 70% em seu mercado.
Os especialistas dizem que a Microsoft cobiça o mercado de portáteis de entretenimento por entender que este será o núcleo de seus negócios, quando o mercado de produtos de software para computadores de mesa tornar-se saturado.

 
 

4 Comments:

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