Segunda-feira, Julho 31, 2006

O que preferem os jovens chineses?

Será que os jovens chineses estariam embevecidos com as novidades do Ocidente? Ou seriam loucos pela moda? Ou estariam se esmerando por conseguir o último modelo de celular da Motorola ou da Nokia? Ou ainda, passariam a maior parte de seu tempo assistindo programas de TV, navegando na Internet, ou divertindo-se com os jogos mais sofisticados?

Não parece que seja bem assim, após pesquisa realizada pela conceituada McKinsey&Co. com resultado divulgado recentemente.

A pesquisa feita com 800 jovens chineses de idade entre 12 e 17 anos, mostrou que eles são possuídos de uma visão que complica os esforços das companhias multinacionais voltadas para os bens de consumo, que visam evidentemente, abocanhar esta fatia do mercado chinês. A pesquisa desenvolvida nos principais centros urbanos de Beijing e Shanghai e em algumas áreas rurais mostrou que uma das mais importantes conclusões doa pesquisa é que os jovens são extremamente nacionalistas. muitos deles afirmaram que preferem e confiam mais nos produtos locais do que nas marcas estrangeiras. Outra conclusão espantosa obtida na pesquisa: os jovens chineses, em geral, desejam economizar dinheiro, em lugar de gastá-lo com supérfluos.

Pesquisa interessante essa. A continuar assim, com o crescimento que a China vem apresentando e com os jovens pensando da forma como retrata a pesquisa, talvez estejamos mesmo diante de uma nova grande potência em formação sólida. Aguardemos!



  • Muito bom! Pena que no Brasil nós temos exatamente o oposto:Jovens totalmente americanizados e que não pensam no amanhã.

    By Anonymous Anônimo, at 3/10/09 11:33  

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