Terça-feira, Julho 25, 2006

MTV introduz canal com conteúdo feito pelos usuários

A MTV Networks está lançando um canal de TV cuja principal caracterísitca é a geração de video clips e mensagens, pelos usuários, colocando assim o gigante da mídia na área do social networking.
Com a novidade os consumidores poderão escolher os videos que desejam ver no canal, apresentar seis próprios clips, enviar mensagens pela tela da TV utilizando-se de dispositivos móveis de comunicações e comunicar-se com correspondentes por meio de avatars (representações gráficas dos participantes) próprios.
O novo canal receberá a denominação de Flux e deverá entrar no ar em 01/08, nos Estados Unidos. Posteriormente estará também disponível na Inglaterra.
O vice-presidente para estratégias comerciais e mídia digital da MTV na Inglaterra, Angel Gambino, disse que "A MTV estará desafiando o status quo da programação de TV e transferindo o controle diretamente para o seu público".

 
 

3 Comments:

  • Fato!

    Eles estão realmente desafiando tudo e todos... mas then again, o mercado esta agonizando - ou eles constroem um novo modelo de conteudo ou vão afundar na canoa.

    By Anonymous Pedro Markun, at 26/7/06 10:38  

  • Nice idea with this site its better than most of the rubbish I come across.
    »

    By Anonymous Anônimo, at 12/8/06 21:29  

  • Nice idea with this site its better than most of the rubbish I come across.
    »

    By Anonymous Anônimo, at 18/8/06 00:52  

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