Sábado, Julho 07, 2007

McDonald's tenta convencer que é boa alimentação

A cadeia americana de fast-food McDonald's está tentando convencer as mães de que sua comida é nutritiva. Para tanto, convidou um grupo de seis mães, com idade entre 35 e 42 anos, para acompanhar todo o processo de preparação dos alimentos, incluindo testes em cozinhas, instalações de processamento, granjas, hortas e o próprio local de preparo nos restaurantes.
Como resultado, as mães irão compartilhar suas experiências com o mundo, utilizando meios eletrônicos de jornais online.
O McDonald's afirma que não exercerá qualquer tipo de controle sobre o que as mulheres vierem a escrever, uma vez que elas não estarão sendo pagas para fazer o acompanhamento do processo produtivo. Por outro lado, estará pagando às mães pelas suas viagens e fornecendo laptops para o trabalho, os quais ficarão de posse delas após teminada a missão. (Parece até a relação das empresas brasileiras com nossos políticos. Não pagam diretamente a eles, mas dão presentinhos!).
O McDonald's está chamando este programa de Correspondentes de Qualidade das Mães. As seis mães foram selecionadas de um grupo de 4.000 candidatas.
Atualmente, nos EUA, somente 48% das mulheres acreditam que a qualidade dos alimentos do McDonald's é "excelente", conforme resultado de pesquisa realizada com 14.000 mulheres.



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